SAMPLES
© Houdini 2011
TV Commercial Music Production Techniques Training
Project: Cyberport Audio Visual Multimedia Hardware Design, Cyberport, Hong Kong Customer: PCCW/Hong Kong Government Project Price: US$2,200,000 Conceptual Designer: Houdini (Alvin Kwok, Partner/Elain Cheok, Partner) Red Concept (Alvin Kwok, Managing Director) Red Music Corporation Limited (Alvin Kwok, Producer)
Shoot to the MUSIC
Music produced BEFORE filming
Shooting with the music
© Red Music Corporation Limited 1999
Compose to the ROUGH CUT
Build the music STRUCTURE (Form)
Music LAYOUT (Backing)
The melodic IMPRINT (Lead)
Find the BEAT of the visual (Tempo)
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Sprite Ogilvy & Mather (China) Song Title: YOU GONNA WANT ME Artist: TIGA Composers: SONTAG, DEWAELE, CRAWFORD Publisher: Universal Music Publishing Limited (London) 60% Client:  Coca-Cola (China) Term:  1 Year, mechanical Territory:  China Only (excluding Hong Kong, & Macau) Usage:  TVC & Cinema Only License Fee: CDN$68,000.00 Administrator:  Red Publishing (Alvin Kwok, Director)
Licensing
Another brand extension and profitable source of income
Other Publishers Conference Seminar Training Videos Biography Contact
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Red Music internal training as part of our professional development.  Below are screen shots of my DVD training software menu topics.
Part II:
Part I:
TVC Music Production Techniques, Red Music
Whatever you can do, or dream you can, begin it.  Boldness has genius, power, and magic in it. - W. H. MURRAY
Music produced AFTER filming
Professional Development Training