A conference for advertising agencies, post production houses & industry professionals in China
Architectural Projection, Cyberport,
Hong Kong
Creative: Elain Cheok, Lawrence Lau, NOAH
CG: Lawrence Lau, Carmen Leung, NOAH
Media Orb, Cyberport, Hong Kong
Creative: Alvin Kwok, Elain Cheok, NOAH
CG: Lawrence Lau, Carmen Leung, NOAH
Project:
Cyberport Audio Visual Multimedia Hardware Design,
Cyberport, Hong Kong.
Customer:
PCCW/Hong Kong Government
Project Budget:
US$2,100,000
Conceptual Designer:
NOAH (Alvin Kwok, Director)
Red Concept (a division of Red Music Corporation Limited)
The Concept of Advertising Media Music
The analysis of music and lyrics and their effects on the advertising media. Also the
different roles, approaches, usages and choices in creating or choosing music for
the advertising industry.
Our doubts are traitors and
make us lose the good we oft might win,
by fearing to attempt.
- WILLIAM SHAKESPEARE
Part of the Cyberport project:
It is better to know some of
the questions than all
of the answers.
- JAMES THURBER
Director, Red Music
Corporation Limited
Managing Director, SONY/ATV
Music Productions (China)
Alvin Kwok
Speaker
Using music as a key part of our presentation
won us a Multimedia Hardware Design
contract, extending our brand into other fields.
